The best, untapped market will come to you once you get clear on this— What improvement in 1,000 people’s lives do I want to be remembered for?
Why is this question important?
In a successful online market, you only need 1,000 true fans to make a killer living.
And since COVID hit—new niche markets are emerging almost everyday.
Today you will learn the state of modern marketing and see a few examples of how to discover not just an untapped market, but a completely untouched niche from inside of you.
Let’s dive in.
What Worked Before Won’t Work in 2021
The Old Niche Model
See the trends in Google, see the market share of the big niches:
Put it all on a spreadsheet and start advertising on Facebook or writing blogs. In 3-months or a year, you have traffic and are selling your stuff, Boom.
This is not possible anymore because of the ridiculous amount of information already on the web.
The New Niche Model
You can’t hide and win anymore. The Oz behind the curtain has to be revealed to transcend and tap into a niche. You have to become burdened by problems that a few individuals have, and lead them.
It’s easier than you think.
This video reveals how to tap into this new niche model way.
Untapped Niche Market Examples
When you go deep within, analyzing your past, your future desires, dare I say your purpose:
Even if someone enters the same space, when the content you put out comes 100% from you, there is still no competition. Why?
Because of your writing style, your teaching style, your coaching style are shapes that no one else can duplicate.
As you will see in these untapped examples that many of them are first in the space, but some of the areas overlap with competing niches.
How is it an Untapped Market then?
The 100% organic way to discover an untapped market is to create the niche from you as these examples did.
From Banker to Guided Hikes for Healing Coach
Meet Matt, an average dude. Matt works at a bank and had a life circumstance that many have gone through but few come out on the other side with all of their questions answered, still married, and thriving in their day.
Matt lost his first born son at the age of two. Super heavy, super hard, for many years Matt and his wife were lost and barely held their marriage together.
Following his intuition, Matt began hiking in the woods a couple of times a week. In these “In the Woods” experiences, he stumbled upon methods and tactics that helped him to sort through all of the confusion and slowly began the journey from broken to as a whole as possible person again.
The Solution to His Hurt is A Solution for Many
He began to encourage and bring his wife with him on these hikes. Over time Matt and Alice, in large part from these getting outdoor experiences, found healing, restoration, and it turned into purpose.
Today as a side hustle Matt leads other parents that have had similar experiences, veterans with PTSD, and many other traumatic past experienced individuals on hikes and started a project called the Get Outdoors Project.
How is Matt’s Custom Market Going?
Only a year or so in, Matt now has the backing of many University psychological departments, and many psychologists are encouraging their clients to go on these hikes of restoration. Matt has stumbled into implementing grounding exercises, uncovering ways to get these broken people talking on the hike about their problems, and has seen a crazy 180-degree turnaround and many of them only after one hike.
With the way things are ramping up, this is all Matt is going to be doing with his time, from side hustle to living his dream. Promoting the benefits of getting Outdoors for healing, training others to leave these hikes of restoration, and be leading hikes for most of his time instead of working his bank job.
Container Gardening in the Backyards of Suburbia
Gardening? That’s a supersaturated niche market!.
Yes, gardening is but not container gardening from heirloom seeds in a suburban backyard. Virtually no one is in this space and Jeremy; the green thumb gardener is carving his path in it.
Jeremy’s Home Grown Experiment Turned Internet Passion
Jeremy began gardening for fun with his kids and threw a couple of the videos on YouTube, they took off and now he has a full blown affiliate website that is all about container gardening in backyards and balconies.
Jeremy writes about growing spinach in containers, carrots in containers, tomatoes and more. Kinda food prepper, kinda organic, kinda gardening, all mixed into one space that has tons of people that want to “get off the grid” but don’t live on a 40-acre homestead in Oregon.
Samantha – Your Miraculous Body
Samantha has been trained and certified in nutrition and gastrointestinal disorders, women’s health, and diet and lifestyle intervention. But women’s nutrition is a little saturated.
During her time of studying, a couple of her friends were diagnosed with IBS.
Reaching out to her teachers, doing a little bit on online research, and checking her extensive textbooks, she found that there is virtually no clear and concise answers for people on how to live with IBS with as little medical intervention as possible
Women’s Nutrition, Saturated! IBS Medical field, Saturated!
What did Samantha Do?
She found that MD’s only receive small amounts of training to help IBS patients with their life challenges, diet, exercise, mental challenges and began a blog for them.
Writing blogs about IBS diet, herbs for IBS, exercises for IBS, a space no one is in!
She is now coming out with a full blown help for IBS course to offer.
Golf Coach Turns to Coaching The Business of Golf
The golf niche is saturated right?
Not teaching how to grow a golf business. You have to figure that out your self or get an MBA that will only help a little.
Meet Harrington Golf Academy. Tad is a sought out golf pro in Ireland, and has grown a very successful golf coaching business.
But, he can only coach one on one for 40ish hours a week and doesn’t just want to trade his time for money anymore. That is why he is transitioning from coaching golf to a course teaching golf coaches how to grow a golf business.
Coaching golf coaches how to start and grow a golf business?
An untapped market!
How To Unlock One of These 33,000 Untapped Niche Markets in 2020
How all of these niche market examples began their journey into actualizing their life’s dream was to,
Delve deep into their past experiences, current skills, and life long passions and problems they will not grow tired of researching and talking about.
You will lose if the niche you choose does not come alongside where you are going in life.
Your unique purpose, the positive shift for the earth (an Untapped Niche Market) that only you can deliver. It’s in there, and we got unlock it for you to transcend the myth of competition and help you rise as the leader in a space.
Will You Show Up Long Enough to Make it?
I don’t want to lose you, but some of you I will now lose because discovering and succeeding in an untapped niche market is not easy.
It is simple, but a crap load of work and few can cultivate the stick-to-it-iveness required each week to break through, which is super okay!
There is a sad elevation of entrepreneurial life in our time; the entrepreneurs have the larger curse.
That is why there is 33,000 untapped niche markets and not the actual number of 2.5 billion.
1/3 of the earth population because in the designed DNA code, some are employees, some are intrapreneurs, and some are entrepreneurs.
Step 1 To Unlock Your Code is Your Work Preferences
Do you want the work, weight, stress and inevitable balding that comes from every crafted entrepreneur?
If you are risk-averse, intimidated by people, looking for the fast way to make quick cash instead of the long road of success you might not be wired the necessary way to lead a niche market.
When times get tough, your lights get cut off, are you going to get a job and toss in the towel, or are you going to go door to dooring and bang out the cash to get your lights back on? When a problem with a client arises, are you going to ignore them reaching out, and get a new client, or own your miss and apologize to their face?
Can you embody delayed gratification and patience for a more significant reward at the end of struggle?
These are the real questions you must answer to know if you should throw any money or time at selling products and services to a niche market.Because you CAN create anything you dream in our time, but what you create you will HATE if it is not in alignment, coming alongside your unique code.
The Most Important Step People Miss When doing Market Research
They go check what the trending ones are, realize there’s money in the top trending products 2021, and then squeeze themselves in one or more of those niches all because of the money…Not really because their heart is 100% in it.
And this is why digital marketers fail.
They lose sight of who they are, of what the essence of getting into a niche is about. This is why I want to tell you straight that if you’re just serious about getting into a niche all because of money and without a genuine passion for the niche, then you’re already losing the game even before you get in it.
Successful businesses thrive not because they get into a trending niche market.
They succeed because the passion to keep going and offer something of value to their audience is there. It’s not to overthrow the guy at the number one spot in that niche.But it’s to be a genuine, authentic person who’s got plenty of direction to deliver and they emerge as the number one for that audience.
Can You Create a Business You Love?
When you launch, analyze, and adapt dialing in you each day, you live the you that is in your DNA in the only way you can do.
When you create from you, what you create is 1,711 trillion pieces of uniqueness.
Each cell in you, has 46 unique chromosomes, and you have 37.2 trillion cells forming you.
That’s a TON of Uniqueness!
When you let whatever fears, systems, and consumerism direct your life for you, then you are conforming to those systems and pressures, instead of living out you.
Living out your unique you focused on a journey a group of people are on, their goals you can help them with.
You become the leader, authority of this untapped niche market that only you can uniquely lead.
Your heart, your voice, your burning desires and passions.
Do You and Be You in Your Online Business
There’s no competition in your niche. You’re not up against another person.
The focus of a niche market is not your competitors but you and your audience. Period.
So when you keep that in mind, you don’t feel like you have to prove your worth to someone just to be “successful” in a niche. You only have to do you, be you, and don’t even think about being someone you’re not.
Be your own voice in what you do whether you’re delivering your message in your YouTube videos or your podcast or your blog posts.
Two steps ahead is all you need to be to lead them to the next step.
If you disagree, let’s arm wrestle in the comments, If this challenged you and showed the fact that you can live out you and monetize from yourself let me know below!
Direct Your Life, Don’t Drift.